MEANING

HPYONLINE is a brand that encapsulates the spirit of Hollywood’s Problematic Youth, represented by the acronym “HPY.” The brand’s name is a double entendre that highlights the importance of creating the best version of oneself for the internet, which has become a source of dopamine and attention. While this behavior may not be healthy, it is the future. HPYONLINE aims to bridge the gap between rebellious youth and modern fashion by offering comfortable streetwear that reflects the confident, strong, opinionated, and youthful persona of the modern generation. The brand’s goal is to infuse internet-inspired art and media into fashion to create a unique and empowering experience for the wearer.